LOUISVILLE WORLDFEST
WorldFest is an established festival that celebrates and showcases the international cultures and communities that make up the city of Louisville and its surrounding areas. This project reimagines the festival’s existing branding, developing a redesigned visual system that better reflects and embraces the diversity it celebrates.
LOGO CREATION
With the final visual system intending to be modern and abstract, concept design had an emphasis on bold sans serif type paired with geometric shapes to represent significant flag like attributes.
FINAL LOGO
The logo successfully evolved from initial sketches into a refined digital mark, establishing the foundation for the broader brand system. Research into global flag design informed the selection of colors and geometric forms commonly shared across cultures, reinforcing an intentionally inclusive visual language.
VISUAL SYSTEM
