WANDERBEE
WanderBee is a wearable, navigational learning device paired with a parent-facing safety app. This service empowers children to explore their local area confidently and safely. The system supports education, reduces unnecessary reliance on phone ownership among children, and gives parents peace of mind.
Working within an interdisciplinary team, responsibility centered on establishing the brand identity and applying it consistently across the various touchpoints that form the overall design system.
NAVIGATIONAL DEVICE
The watch features route-based navigation that gives children a safe way to travel independently from one place to another. Along the way, guided missions encourage them to explore new places, notice details in their surroundings, and gradually build their own mental map of their environment.
PARENT
FACING APP
The WanderBee pairs with a parent-facing app that allows parents to locate their child through GPS tracking. Within the app, parents can initiate missions, monitor mission progress, and follow their child’s route in real time as they navigate different paths.
INSTRUCTION
BOOKLET
The WanderBee Kit comes with an instruction booklet. Design has an emphasis on illustrations opposed to lengthy paragraphs to appeal to both the child’s attention span and information retention.
PACKAGING
The package encapsulates the essence of the WanderBee brand. With bright vibrant colors and a fun usage of brand elements, the box brings to life the excitement, energy, and joy the users will feel while using the service.
